Our resident video expert Margot Da Cunha has the full lowdown in her Complete Guide to Facebook Video Ads. That said, you might be better off keeping it short and sweet, and adding captions-according to Facebook, captioned video ads increase video view time by an average of 12%. Views of branded video content on Facebook increased 258% as of June 2017, and over 500 million people watch video on Facebook every day.įacebook video ads can be up to 240 minutes long, so there’s really no limit to the amount of storytelling you can fit in one ad spot. It’s the video creation itself that might dissuade advertisers from getting in the video ads game-yet even those advertisers might soon find themselves at a disadvantage. For another, the set-up process is as simple as setting up an image ad. What’s so great about Facebook video ads? Well, for one, shoppers that view videos are 1.81X more likely to purchase than non-video viewers. Facebook Video Ads: Everyone’s Doing It, and So Should You You can also choose from Facebook’s proverbial array of targeting options to get your content in front of new segments of the population that might be equally inclined to like, share, what have you. By running engagement ads, you get your content an audience with the people who already like, comment, and otherwise interact with it. “Engagement” in this case includes comments, shares, likes, event responses, and offer claims. To set up engagement ads, merely opt for the “Engagement” marketing objective. Page post engagement ads offer a solid fix. No matter how engaging your Facebook posts are, Facebook’s algorithm only allows your organic posts so much exposure-so if you have 100 page likes, and you post something organically to your account, it’s possible that only 20 or so of your followers will see that post. Expand Your Reach with Page Post Engagement AdsĪlready enjoy a fair amount of page likes on your business’s Facebook page, but struggling to reach the majority of your followers? It’s a common problem for a lot of businesses. They’re effective on both desktop and mobile, and are available for most Facebook ad objectives-so if you’re not shooting for online sales, don’t feel like your hands are tied. Show Off Your Products with Facebook Carousel AdsĬarousel ads are tailor-made for displaying multiple e-commerce products (or multiple parts of the same product) in a single, swipe-able ad.Ĭarousel ads give advertisers the ability to display up to 10 images or videos-with 10 different CTAs-in one ad, and link to different landing pages from each panel of the Carousel. Note: The Canvas ads format is available exclusively on mobile.įree guide > 7 Fundamental Facebook Advertising Tips every advertiser should know. I covered Facebook Canvas ads in completion in a post this past month. Customers seamlessly bypass a critical stage in the buying process. No need to redirect to those pesky, slow-to-load landing pages. The other big value proposition of the Canvas ads format is speed: your products and lead forms open directly within the Canvas, and they do so nearly instantaneously. Templates include the following: Get New Customers (best for customer acquisition), Sell Products (Best for eCommerce), and Showcase Your Business (best for driving brand awareness). You can can set a fixed budget for each post you boost or set a monthly (or daily) campaign-level budget for boosting published posts, and even define different audiences to promote the posts to.The creation process itself is also extremely templated, and is merely a matter of dragging collateral into the Facebook UI and dropping it in the right spots. For example "Match only posts that contain 'Sale'" or "Don't include status updates"
#Facebook status magic manual
Tracking the performance of posts, especially if you’re making several a day or have multiple pages to manage, can mean a lot of manual work. Following a Facebook page’s activity can be a time-consuming job for advertisers. Sometimes posts do exceptionally well and even surprise the content creators with their number of comments, likes and shares.
We wanted to make it a easier with a bit of automation.
Promoting well-performing page posts is a great way to build on your organic reach and bring new prospective customers to your site.
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